1)     Your True Potential

2)     Stand Up – Stand Out!

3)     Proud

4)     My Motivation

5)     Truly Engaged

6)     Transformed

7)     On Repeat

8)     Start Today

9)     Time is the Essence

10)The Winning Team


12)Decided Upon

13)Arise Arise

14)Commercially Aware

15)The Spoken Word

16)Leaders of the Pack

17)Mountains to Climb

18)Excellence that Sells

19)No Better Time

20)Rush Hour


22)Happy Days

23)Competency Calls

Appendix 1 – Useful Quotations

Appendix 2 – Contributed Quotations


Chapter 1

Your True Potential

Are you truly living or simply existing? For you were created for a unique and special purpose.  What does your day look like?  For a monotonous life can become not only tedious but unfulfilling.  What picture are you painting your life to look like?  For without a vision you may be creating a dull scene which lacks the essence of creativity and spirit.  What specific plan do you have for your life in both the short term and long term?  For without a defined plan you may be drifting aimlessly through life and end up going wherever the winds and waves take you!

Goal setting is vital if your life is to be worthwhile in which this powerful process will shape your vision into a reality.  To make a conscious effort to plan on purpose is also to live on purpose.  Whatever you desire in life won’t simply fall from the sky into your lap thus a definite strategy must be in place for your visions to come about.

The purpose behind establishing goals is to assist you in being decisive about where exactly you want to go in life, such as where you see yourself in 3 years from now.  This process will enable you to identify where to concentrate your efforts and to streamline your activities accordingly.  Once your specific aims have been realised you will be in a better position to recognise the distractions when they come about.

To have long term goals in place provides you with an overall vision yet it additionally helps you with regards being motivated in the short term as you journey towards your goals.  Highly accomplished persons from various fields make use of the process of setting goals in order to focus their energies in a specific place i.e. athletes, business people, entrepreneurs and the like. This enables them to release the knowledge they have thus acquired in an orderly fashion, with their time being organised to achieve their dreams.  Once you become confident in the setting and accomplishing of your goals your self-confidence will simultaneously increase enabling you to expand your vision.

The setting of goals can be followed in orderly steps whereby your significant lifetime goals can be written down in the first instance to begin accomplishing your objectives.  Hence, written down instead of merely held in your thoughts, for thoughts can dissipate or even be forgotten yet the discipline of writing down your goals is an important step not to be missed as this makes them crystallize and increase the likelihood of success.  Your ideas written down can then be impressed upon your mind in such a way as to make them a priority in your thoughts and to be translated as a possibility for your future.  Articulating your goals by this procedure brings a renewed sense of clarity of thought that can be worked upon on a regular basis.

A broad and balanced coverage of the departments of your life can be compartmentalised into the main aspects of your life that require decision making.  In this fashion you can summarize your life by diving it into the main categories in which an example is shown as follows:





Public Service



Social Life

Personal Development/Character

[Add another category]

[Add another category]

[Add another category]

For each of these categories you can further your ideas by brainstorming relevant and keywords that relate to that component.  This will assist you in opening up your creativity and going beyond any former perceived limitations.  By this method you will begin to create a diagram in which the centre will be the main theme and the other components of the diagram will comprise the sub-categories or ideas connected with the main theme.  For example if the main theme was listed as ‘career’ then the keywords that come from this could be ‘qualifications’, ‘achievement’, ‘service’, ‘dedication’, ‘awards’ and any other connotations that come to mind.

Following the establishment of your lifetime goals you can then begin to explore the smaller goals that make up the smaller stages in the achievement towards your lifetime goals.  By this you would then create a plan which could cover the span of 6 months, 1 year, 5 years, 10 years or another time period that is relevant for your journey.  With these setting in place it is then advisable to create a daily ‘to-do-list’ that is in line with the vision of your aims that you want to achieve overall.  Your plans would need to be reviewed periodically and then modified to then reflect any modifications required in adaptation to your experiences and advancing knowledge.  Your goals would need to be realistic with the aim of accomplishing them in smaller stages that have targets dates of when you set to out to achieve them by.  In this way you would have taken the time to establish specific time periods of fulfilling the components of your vision.

Along with goal setting it is vital to take into account your daily habits as this habit over time will have an impact on the direction of your life.  It is in your daily decisions and habits that can be measured against your overall success.  Poor habits can prove to be detrimental over time whether physically, spiritually or from a mental perspective.  For instance, a continued daily lifestyle of harmful drugs, lack of exercise, poor diet may see a person less healthy in the long term thus you need to keep check on where your habits are leading you.

You can make a conscious decision to keep track of your habits by either creating a written checklist in a small notepad that can be ticked off as you carry out each habit.  This method is also widely used by a great deal of people via online facilities on the Internet in which you can tick off your habits online and refer back to them at any stage keeping you own personal online record.

Question Time

1)     What changes can I make right now to bring a greater sense of purpose to my life?

2)     What does the setting of personal goals mean to me?

3)     What time standards am I aiming for?

4)     What support network will I require?

5)     Who specifically can support me with useful advice?

6)     What are my main strengths and weaknesses?

“Crystallize your goals.  Make a plan for achieving them and set yourself a deadline.  Then, with supreme confidence, determination and disregard for obstacles and other people’s criticisms, carry out your plan.” ~ Paul J. Meyer

Chapter 2

Stand Up – Stand Out!

There are various aspects to take into consideration when applying for any given role.  At the outset it is important to gain an understanding of both the job description and the skills thus required to fulfil the role being applied for.

Take the time to identify the true level that you currently are at with regards your abilities and qualifications, as employers value honesty.  We all have to start from somewhere and it is wise to regard the process as a journey of development as opposed to assuming that you can climb to the highest rungs of the corporate ladder overnight.

If you are not only keen but are also teachable then a valid employer would appreciate that your skills and abilities will also improve over time.  This is a key point not only for their awareness but for your consideration as this notion can apply to any area of life.  To assume greater heights in any profession requires both determination and persistence, in which the most learned and successful individuals developed their talents consistently over numerous years.  Tiger woods didn’t suddenly wake up one morning during his adulthood and instantly become a world class golf champion; it took years of hard work, commitment and determination, which in his case was developed from childhood.  Your understanding and awareness of the required skills will already be a demonstration of initiative which is a key factor to possess throughout your life.

You have not only the opportunity but also the ability to demonstrate the transferable skills that you have obtained thus far.  A number of those transferable skills may come automatically whilst others may still require a more conscious effort on your part, however various outlets exist whereby these skills can be adapted and utilised.  In retrospect you may be able to recall carrying out tasks which at the time appeared to be unimportant or even mundane.  For example, repetitively ordering, assembling and filing reams of documents for various departments may have actually enabled you to practice persistence, patience, and consistency whilst bringing order to chaos.  Even some of the most subordinate tasks can actually bring out valuable virtues with regards the development of your character.

Take into consideration the transferable skills and values exercised whilst assuming a low-key role as they form the foundation of the skills required for more senior positions.  If you are at any given stage promoted to management level or become a senior executive for an organisation then these fundamental values such as persistence, organisation, customer service and the ability to communicate effectively to various people on all levels will thus apply.

Take the time to list your previous roles and experiences and contemplate the values and transferable skills you have attained from each of these valuable chapters in your life.  Whether for monetary or voluntary gain it is noble for you to regard the sum total of your experiences as positive steps that have enabled you to become the person you are today.

Your previous roles may have been on a full-time, part-time, or on an ad-hoc basis and you may have undertaken jobs to assist a neighbour, yet these experiences have formed an integral part of your journey.  When employers are considering which individuals to hire they will indeed be looking for specific attributes that will underlie the requirements for the given role.  By taking the time to highlight and develop such attributes you will additionally become more marketable to employers.

In essence there are specific transferable skills that are of value to various organisations alike, some to a greater degree than others.  Do you feel that the process of learning is for a specific time period or would you consider yourself to be an avid life-long learner?  Over time aspects of life are continually being changed, improved or updated and so it is vital to keep abreast of such changes.  Changes to current legislation for instance may affect the way your role is carried out or even the conduct of the business a whole.

Today we have the amazing benefit of technology and the Internet, in which we can instantaneously access relevant information that during the days of yesteryear would have been sought after through books in a library.  These ongoing changes have enabled many organisations to further service their clients via more advanced methods.  Nowadays numerous office based estate agents additionally offer text-based updates to inform their client database of new properties coming onto the open market as well as relevant organisational changes.  Marketing agents can now bring their net books to meetings with potential clients to showcase their company profile and products as a colourful visual display.

Technological changes and our increasing dependency thereof is continuing to further advance in which it is useful and for some even vital to enhance their ability to adapt to such changes.  At the same time we can still appreciate and utilise earlier methods that form the foundation of such an evolution as well as embrace how we are now able to tailor current services to customers and connect with people on a larger scale.

The skills you thus possess will also need to be updated from time to time which will further enhance your effectiveness in your chosen field.  There is a wealth of information that exists and can be made use of, as well as structure based courses, on-line facilities, journals, articles and books that can further assist you in your endeavours.

Employers are looking for candidates who are committed and who don’t simply ‘throw in the towel’ at the sight of the first hurdle.  Individuals who aim to fulfil the duties of their role within appropriate deadlines are valuable to any organisation with a view to accomplishing a result that makes a difference.

Within any given role come challenges; however your ability to remain composed and ‘press-on’ in spite of working in a challenging environment is a plus point.  Employees who demonstrate the latter also help to create and maintain a positive working environment for all concerned.  A self-disciplined employer is also an individual who can continue their duties with less supervision and can be trusted insofar that they are able to maintain ethical standards even when no-one is looking.

The way you view your role is just as important for you will either carry the perspective that your role is a promising career or just a ‘job’.  To have just a job is to ‘walk-in’ and ‘walk-out’ yet to have a career is to adapt your lifestyle accordingly and be prepared to be transformed as a person.  Within a career one would additionally seek to ‘shape-up’ all the areas of their life and streamline their activities in line with the overall purpose.

When the manager is seeing to ‘out-of-office’ duties would you be the person who can be trusted to hold the fort and not hold a party in their absence?  Can you be trusted to both open and shut-up shop as well as to ensure that standard procedures are carried out?  What matters more in this instance is your character and boils down to the type of person you are when no-one is looking!

Elements such as integrity, reliability and trustworthiness are truly part and parcel to any level of responsibility.  If you were a nursery employer for example you would seek to hire individuals of sound character to be designated with the role of caring for the children assigned to that particular nursery.

Time and the efficiency thereof is a vital element to an organisation’s survival and viability.  Key personnel are more effective when they are able to prioritise the duties, focusing on the more important and urgent tasks at hand thus showing adequate organisation.  The demonstration here is to prioritise one’s work effectively with the plan of the day scheduled accordingly, in which tasks of low-importance are attended to later on in the day.

Organisations that survive well in today’s modern world are able to adapt to new changes and initiatives.  They are prepared to implement revised working methods and update their business focus, taking into account new policies and trends.  The individuals that comprise an organisation themselves need to be able to embrace elements of change which can be regarded as opportunities for growth and expansion.

Individuals who are able to think creatively instead of with a closed-mind are useful to organisations, as working practices may need to be improved or amended over time.  A positive mindset is at the basis of an inner belief of your ability and the trust that you are able to overcome in trying situations.  This is a bonus employability factor that exemplifies greatness irrespective of tough challenges.

Good communication and interpersonal skills are vital to any organisation on all levels as you will more than likely be dealing with people on a daily basis.  The people that approach an organisation will undoubtedly firm first and even lasting impressions upon their arrival and when meeting staff members.  An excellent and positive communicator will help to create a positive impression yet on the contrary a poor communicator who radiates negative signals and body language may deter potential clients from even coming through the door.  People who felt that they have undergone a bad experience with the organisation due to poor impressions or insufficient handling may decide not to return to do business with them again.

Customer focus is paramount in which positive public relations come with the advantageous ripple effect in which further positive results may come about such as good ‘word-of-mouth’.  Satisfied customers are more likely in the latter case to recommend the services of the organisation to their friends and relatives after receiving a warm welcome, up-beat atmosphere and a customer tailored service.

Question Time

1)     What resources can I make use of in order to update my skills?

2)     What transferable skills do I possess?

3)     What instances can I recall in which I have used these transferable skills?

4)     What previous roles and experiences have I had that have helped to prepare me for a future role?

“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” ~ Jim Rohn

[Excerpt Written by Geraldine Taylor ©]